Strategic Marketing Projects
Mission:
When we’re close to something, seeing the areas for big growth can be blurred by nearsightedness. The mission for these clients was to provide fresh eyes, bold imagination, and in depth research for business challenges including audience reach, customer acquisition, and retail growth.
Accomplished:
Increased audience engagement, community awareness, and discovery of new business opportunities with an implementation plan for strategic growth.
110 North, The Creative Agency
KCF Technologies
Penn State: Smeal College of Business
Copywriting
Missions:
Clients have thriving careers, target audiences, and most of all busy schedules. These missions included writing copy for digital products, websites, and press biographies in the brand voice of each client.
Accomplished:
Increased audience engagement that leveraged into brand partnerships and speaking roles. Amplified authentic tone that connected clients to their target demographic and as a result solidified consumer loyalty.
Visual Communication
Scream Queens, Fox, Season 2
Family Feud by Jay Z featuring Beyonce
Mission:
These missions included producing sensational character development and expression through costume design, color palate, and texture. My goals were to: 1) create visual clues to connect with the viewing audience 2) Source and procure apparel, textiles, accessories, and 3) hire labor to complete all projects on production schedule and within department budgets for assets and staffing hours.
Accomplished:
Creative + logistical research, cross functional team communication, and delivering a final product, to create a cohesive message in alignment with the Director’s vision. The result was a vibrant (and sometimes spooky) translation of the script to the screen.
Dr. Robin
Mecklenburg County Office of Violence Prevention
Father Figures, Paramount Pictures
Chef Hope Cohen
The Real, Fox
Image Branding
Mission:
The mission for branding an individual is guided by a blueprint of the client’s personality, the entity they are representing, and the audience with whom they are connecting. As an image architect, I use my knowledge of people, companies, and culture to cultivate personal branded style that is authentic to the client. My consulting assists in expressing the client’s personality (through hair, clothing, and posture) while resonating with their target audience.
In the case of a client still gathering data on their target audience, staying true to the core of their story is critical to finding out just who their loyal following will become.
Accomplished:
Fun and introspective collaborations that result in style influence, increased confidence, and higher engagement across social media platforms. Expanded brand partnerships, press acknowledgement, and event invitations.
Mike Colter
James Landry Herbert
Jeannie Mai