Selected Copywriting Work

Chef Hope Cohen

Position:

Copywriter / Brand Strategist

Mission:

Capture the essence of world traveler, food critic, and chef, Hope Cohen in a knowledgeable yet warm and approachable tone. Create a brand voice peppered with nods to culinary arts. Write tasty copy that can be used as taglines.

Accomplished:

Brand consulting, website copywriting, press biography, and pitch deck.

Dr. Robin

Position:

Brand Strategy, Social Media Strategy, & Copywriting

Mission:

Translate the professional accomplishments of Dr. Robin into an inspiring biography that has a balance of professional credibility and personal relatability.

Accomplished:

Copywriting for website, long press biography and abbreviate press bio for media kit.

Social media strategy across platforms and internal pitch deck for implementation.

Mecklenburg County Office of Violence Prevention

Position:

Copywriting, Brand Strategy, and Client Relationship Management

Mission:

Populate data provided by client into an emotive marketing campaign that can be read and retained in transit to influence connection within Mecklenburg County residents in hopes of decreasing gun violence.

Accomplished:

Client relationship management, internal and external communication to deliver best-in-class marketing messaging in highly populated areas, creating conversation and increasing the Office of Violence Prevention impressions. Campaign coverage included public transportation (bus and rail) wraps, highway billboards, and gas station placements.