Strategic Marketing Projects

Company: 110 North, The Creative Agency

Project: Social Media Strategy (Instagram) and Market Analysis

Mission:

110 North is a creative agency for corporations, celebrity entrepreneurs, and non-profit organizations. As a newly rebranded company (previously Joy & Grace), the goal of this project was to identify target audiences, establish a focused voice of the company, and create a social media strategy to promote brand awareness.

Accomplished:

  • Consumer Personas

  • Brand voice and copywriting narrative

  • Market analysis of competitors social media presence and strategy pattern

  • Presentation design, photo selection, and layout

  • Social media mapping and posting strategy

Company: KCF Technologies

Project: Snack Market Analysis and Market Entry Strategy

Mission:

KCF Technologies, a B2B tech equipment company, that currently excels in multiple sectors, is growing into an additional product market. This project was designed to analyze the snack foods market as a recommended market to enter.

Accomplished:

  • Copywriting

  • Presentation and deck design

  • Quantitative research of the snack foods industry.

  • Co-Presenter to client, KCF Technologies.

  • Market entry and new customer acquisition strategy

Company: Smeal College of Business Alumni Association

Project: Alumni Association Marketing Analysis

Mission:

The Penn State brand is known globally as a great connector through it’s powerful alumni network. This project was designed to analyze the university alumni programs market and synthesize data into a competitive analysis report for the Office of Marketing and Strategic Communications at the Smeal College of Business (Penn State University).

Accomplished:

  • Qualitative and quantitative research

  • Competitive analysis and brand position assessment

  • Copywriting and editing

  • Presentation deck design in alignment with Smeal brand guidelines